This man is standing in middle of the shuk, in Machane Yehuda holding up a sign. Usually, people with signs ask for charity. This man however, asked for for Ahavat Chinam- to love your fellow Jew.
Translation of the sign:
בורא עולם אומר -
The creator of the world (Hashem) says:
״לְמַעַן אַחַי וְרֵעָי אֲדַבְּרָה נָּא שָׁלוֹם בָּךְ" -
For the sake of my brothers and friends, I shall say: Peace be within you
"לְמַעַן בֵּית ה׳ אֱלֹקינוּ אֲבַקְשָׁה טוֹב לָךְ״ -
For the sake of the House of the Lord, our God, I will seek your good
״ה׳ עֹז לְעַמּוֹ יִתֵּן ה׳ יְבָרֵךְ אֶת עַמּוֹ בַשָּׁלוֹם״ -
May the Lord give strength to His people; the Lord will bless His people with peace
And then:
מבקש אהבת חינם - לא צדקה!
I'm asking for Ahavat Chinam, not tzedaka!